Choosing your outdoor business sign is one of the most important factors in successfully marketing your business to the public. It reflects your brand and should get you and your premises noticed for all the right reasons. As this is the first thing a potential customer will see, getting this right is key to giving off the right impression. A well-thought-out, high-quality sign that is visible and easy to read will make all the difference.
Whether you’re looking to buy your first business sign or are rebranding, we recommend considering these four aspects before manufacturing to ensure you get it right:
Choosing your material
Outdoor signs are open to the elements and various weather conditions, they need to be durable, water-resistant and easy to clean and maintain. You need to ensure they are looking good all year round, don’t fade and are always visible from the street/road. The top materials to consider include, aluminium, acrylic and composite dibond. Please get in touch with us to discuss your outdoor sign and we can help choose the perfect design and material for you.
Picking the right size
Often, we’re limited in sign size due to storefronts and available spaces, not to mention the length of your business name. If you have a long name or wish to include a tagline, larger signs would work better because they provide enough space to keep the text or images clear to the potential customer. Opposingly, a cramped sign implies that not enough care was taken, which may give off the wrong impression.
3D or flat letters
In many respects, this comes down to personal taste, but it’s useful to know the pros and cons of both. 3D letters are of course more attention-grabbing and help draw the eye of passers-by. However, these generally cost more than flat letters, so you need to make the decision as to whether they suit your brand and space and are worth the investment.
3D letters look really effective on brickwork as it makes the colours and lettering pop. However, this is a preference and you may feel they work best on a one colour background. If you’re not sure what’s right for your outdoor sign, it’s worth taking a look at existing designs to see what you prefer. We have plenty of examples on our dedicated outdoor signs page.
To illuminate or not
Illuminating your sign would be a good option if you’re expecting to get a lot of business from passers-by, are based in a town centre or near a main road. It means that throughout the nights and dark winter months your sign is still doing the hard work for you. Ultimately this could add to your profits if it brings in more business, so it’s worth the investment if your sign also features a website address or telephone number.
If you want more information about commissioning an outdoor sign to advertise your business, you can get in touch with our dedicated team by calling 01403 272544, or by emailing info@sl2.co.uk. We are open Monday – Thursday 08:30 – 17:00, Friday 08:30 – 16:00.