Choosing your outdoor business sign is one of the most important factors in successfully marketing your business to the public. It reflects your brand and should get you and your premises noticed for all the right reasons.
Whether you’re looking to buy your first business sign or are rebranding, we recommend considering these four aspects before manufacturing:
Choosing your material
Outdoor signs are open to the elements and various weather conditions, they need to be durable, water resistance and easily cleaned. Top materials to consider include, aluminium, acrylic and composite diabond.
Picking the right size
Often, we’re limited in sign size due to storefronts and availables spaces, not to mention the length of your business name. If you have a long name or wish to include a tagline, larger signs would work better because they provide enough space to keep the text or images clear to the potential customer. Opposingly, a cramped sign implies that not enough care was taken, which may give off the wrong impression.
3D or flat letters
In many respects this comes down to personal taste, but it’s useful to know the pros and cons of both. 3D letters are of course more attention grabbing and help draw the eye of passers-by. As they generally cost more than flat letters, you need to make the decision as to whether they suit your brand and space. For example, 3D letters look best on brickwork and flat letters on one colour backgrounds. If you’re not sure what’s right for your outdoor sign, it’s worth taking a look at existing designs to see what you prefer.
To illuminate or not
Illuminating your sign would be a good option if you’re expecting to get a lot of business from passers-by, are based in a town centre or near a main road. It means that throughout the nights and dark winter months your sign is still doing the hard work for you. Ultimately this could add to your profits if it brings in more business, so it’s worth the investment if your sign also features a website address or telephone number.
If you want more information about commissioning an outdoor sign to advertise your business, you can get in touch with our dedicated team.