As an employer you have a duty of care to your employees to provide them with a safe working environment. This includes providing your team with PPE (Personal Protective Equipment) to protect them from health and safety risks where required. For example, if you have a construction site in the UK with vehicles or plants, you must by law have a high visibility policy in place.
If you are required to provide high visibility vests for your team then we would recommend these vests are branded to show your company name, logo and also a strapline if required.
Here are five excellent reasons to brand your high visibility vests:
The saying goes, ‘you only get one chance to make a good impression’ and a branded high visibility jacket immediately creates a professional impression and helps your staff stand out from the crowd.
Team members wearing branded high visibility clothing at events are likely to be seen by numerous people. If on the back of the vest people can see your company name and logo, you are creating walking advertisements for your business for just the initial cost of the printing on the vests.
When team members are wearing their protective clothing to meet suppliers and clients the branding again creates awareness and recognition giving a lasting impression.
High visibility jackets are designed to ensure people are illuminated and therefore more visible. It heightens people’s awareness of those wearing the high visibility vests so they can take action quickly if required.
With branded high visibility clothing showing your company name and logo, your team can be distinguished from any other people in the area wearing high visibility vests. You can identify your team using their branded clothing and take any necessary action quickly.
Whilst you can identify your team quickly from a safety perspective when they are wearing branded high visibility clothing, so can other people. People wearing protective clothing have a level of trust with the public who often need to know who to approach in certain instances.
Through branded high visibility vests, the authority of the person wearing the jacket is increased; in an emergency, this can be key to getting people to do what you need them to do as they know you are responsible for their safety.
When team members have clothing which is coordinated and branded, it gives them a sense of unity and belonging. They all present the same professional image and it helps generate a bond within the team, helping them pull together and work efficiently. The team often feel more valued when given a branded item of clothing rather than a standard item as it shows them you have gone the extra mile to get them printed.
It is important to consult your accountant when purchasing uniform and protective equipment for your staff to wear. You may be able to reduce your tax and national insurance liabilities on these items so do ask your accountancy firm about the treatment of these items in your annual expenses. This can make branded your clothing more cost-effective.
How we can help you
At SL2 we offer heat transfer garment printing and can print logos, pictures or text on to clothing and workwear. Clothing can be printed front, back, or on the sleeve, and these are available in a wide choice of colours and styles suitable for your branding.
Please give us a call on 01403 272544 to discuss branding your company clothing. We’re happy to advise you on the design and positioning on the items and can answer any questions you may have.