Rebranding a business isn’t always an easy decision but it’s an investment in progression, growth and reflecting your brand in the ever changing market.
If you feel any of the following, it may be time to consider a rebrand:
- Your branding looks outdated
- You want to connect with a new audience
- You need to differentiate yourself from the competition.
Your first step, no matter the scale of your potential rebrand, is to contact Stuart here at SL2 Signs. Stuart can tell you all about how a rebrand can be practically delivered with application drawings, designs and insurance if large exterior signs are to be removed and replaced. You can see a rebrand in action here with our recent work with leading law firm Thomas Eggar.
Your branding looks outdated
This can happen if it’s been many years since your company logo and signage was designed and can mean the material isn’t ‘current’ or that the style is too busy and distracting. Even big brands like Coca-Cola and Pepsi change their logos from time to time to suit the market and stay ahead of the curve.
Perhaps you think brighter colours and a simpler design would allow your audience to better understand your company and what you do? A rebrand is a perfect time to evaluate these points and focus on a fresh message and even fresher look.
You want to connect with a new audience
Quite simply, a rebrand is a news story and can get you local coverage and media attention. In turn, this allows new people to discover your brand and engage with you. It may be that your outdated branding and signs weren’t capable of attracting a younger audience for example, whom you wish to target.
It’s important to create an image that is universal, easily recognisable and suitable for a range of branded items; signs, clothing, glass manifestation, stationary etc. This allows you to have consistency across all professional products you may have, which adds legitimacy and even trust with your company from the consumer.
You need to differentiate yourself from the competition
Arguably, the most important reason to rebrand is to get a step ahead of the competition. Research your direct competitors to see how their branding works and then aim to do it better! You won’t want to copy their approach at all, but it makes sense to know what you’re up against and how you can set yourself apart.
Once this is achieved through a rebrand, you solve the first two issues of being outdated and needing to connect with a new audience. If everyone in your market is using flat cut lettering, consider raised cut and 3D to grab people’s attention, for example.
Whether you’re ready to start a rebrand or are simply considering your options, focus on your business and it’s core message and service. With this in mind, you’re at a good stage to rebrand in a way that promotes your business well and sets it up to progress long into the future.