exterior branding

In May 2016, the team at SL2 Signs completed their biggest project to date: rebranding the law firm Thomas Eggar across five office locations in Gatwick, Chichester, Newbury, Southampton and London.

The contract was acquired after Thomas Eggar became part of the 11th largest law firm in the country when they were bought by Irwin Mitchell LLP. The extensive project involved SL2 Signs installing all new signage across the five day period of the May bank holiday.

Process of rebranding Thomas Eggar

Prior to the installation, Stuart Powell,owner of SL2 Signs, conducted site surveys at each office; swiftly followed by completed planning application drawings, arranging insurance and handling permits for heavy machinery, such as cranes for the exterior signs.

The impact of this advanced planning was an efficiently handled project that allowed for all signs – exterior and interior – to be rebranded in a short time frame.

Brief for the signs

The signs created by SL2 were a mixture of different letter styles including flat cut, raised cut, 3D letters and illuminated. The illuminated signs are a stylish feature which suits the professionalism of the brand and allows for the various sites to be recognisable at any time of day and in any level of light.

Factoring in the locations and weathering long-term for the signs, materials used included acrylic, aluminium powder coated frames and brushed stainless steel. A range of signs were replaced including:

  • Internal directories
  • Meeting room manifestation
  • Wall graphics
  • Window graphics
  • Built-up 3D illumination signage
  • Flat cut logos
  • Engraved plaques

crane for signsResults and feedback

The project was completed within the time frame and met all the objectives of Thomas Eggar and Irwin Mitchell LLP. The level of craftsmanship and quality in the process ensures the signs have longevity for the client to enjoy into the future.

Here is a selection of positive feedback:

“Thank you so much to you and all your team for getting all the external and internal signage sorted on all the legacy TE (now IM) offices. Your work has been excellent; thank you.”

Sarah Ball Operations Director at Irwin Mitchell LLP

“Thanks for all your hard work to date. The pics from Gatwick and Southampton look great.”

David Wilson Head of Group Marketing at Irwin Mitchell LLP

“Thank you so much for all the work you and your team put into changing of TE offices to IM offices over the last 4 days. They all look amazing. I know that it was a lot of hard work.”

Valerie Allingham Facilities & Premises Manager at Irwin Mitchell LLP

Start your project today

If you have a rebrand project that requires a skilled and reliable team with experience of big redesigns, get in touch today with your enquiry on 01403 272544. We look forward to hearing from you.

Posted in Case studies.