One of the most important factors when designing a business sign, is choosing a logo that makes you stand out against the competition, in a way that suits your business.
Whether you’re rebranding or making a creative and practical business logo for the first time, here’s our advice to help you make the difficult decisions:
Start from your business name
The best way to begin the design process is to take your business name and think about what that means, how it resonates and how that could be depicted in an ‘on brand’ manner. Some of the best logos in the world include the business name and a pictorial representation of the main benefit the business offers. For example, if you’re a fast delivery service like Hermes, it’s a good idea to represent movement in the logo so the public naturally associate it with quickness and speed.
Research other industry logos
To help beat the competition and be remembered by potential consumers, look at what already exists and see how you can makes yours different. For example, if you see a lot of flashy, busy graphics, it may be advantageous to trial a simpler design. Colours are also very important. Brainstorm your ideal scheme and see if any similar businesses also use it. It’s then easier to alter your ideas rather going back to the drawing board, as you have a clear look in mind.
Choose clean and functional designs
Your logo has to be recognisable and understood, so the best advice is to keep it clean and functional. If you’re redesigning an existing brand, now would be the perfect time to remove any dated features, such as an old-fashioned font.
Clean designs are ideal for modern businesses as they have the best results when they’re applied to a range of promotions, from business cards to the side of company vehicles. If your initial specification is for an outdoor sign, consider all other uses as this will go some way to making it multi-functional.
Creating a logo is time consuming, so avoid picking something trendy that will go out of date. Instead, your logo should be good enough to last a lifetime. Apply this thinking to every aspect; don’t be swayed by a new font that can’t easily be read, and don’t pick colour combinations that are ‘on trend’ or gimmicky.
If you’re in the process of designing your logo and planning new business signs, call our friendly team on 01403 272544 to see how we can work together.